Kelsey Roa

Role
Manager, Marketing (International Properties) at Major League Soccer
Location
Poughkeepsie, NY, US
LinkedIn followers
500 followers

Experience

  1. Manager, Marketing (International Properties)

    Major League Soccer

    Jan 2022 — Present

    Manage marketing campaigns that drive revenue for all International Properties through advertising strategies across TV, radio, email, social and digital – Drove YOY revenue growth on paid social/digital by through marketing triggers, sweepstakes, influencers, and new dynamic content to promote properties • Develop marketing platforms and content to be leveraged as promotional and commercial assets including CSR and fan engagement programs • Support development and execution of marketing and brand campaigns including go-to-market toolkits/guidelines and asset creation across all properties • Oversee in-stadium branding and fan activations including owning the 2022 RFP processes for branding vendors

Education

  • University at Albany

    Bachelor of Business Administration (B.B.A.) Concentration: Marketing Minor: Communications

  • University of Nottingham

    Study Abroad

  • Southern New Hampshire University

    Graduate Certificate , Marketing

Skills

  • Marketing
  • Research
  • Powerpoint
  • Sales
  • Sports Marketing
  • Teamwork
  • Event Planning
  • Social Media
  • Microsoft Excel
  • Email Marketing
  • Microsoft Word
  • Facebook
  • Marketing Communications
  • Sports
  • Microsoft Office
  • Customer Service
  • Time Management
  • Community Outreach

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Kelsey Roa — Manager, Marketing (International Properties) at Major League Soccer in Poughkeepsie, NY, US | Unifers