Kelsey Roa
- Role
- Manager, Marketing (International Properties) at Major League Soccer
- Location
- Poughkeepsie, NY, US
- LinkedIn followers
- 500 followers
Experience
Manager, Marketing (International Properties)
Jan 2022 — Present
Manage marketing campaigns that drive revenue for all International Properties through advertising strategies across TV, radio, email, social and digital – Drove YOY revenue growth on paid social/digital by through marketing triggers, sweepstakes, influencers, and new dynamic content to promote properties • Develop marketing platforms and content to be leveraged as promotional and commercial assets including CSR and fan engagement programs • Support development and execution of marketing and brand campaigns including go-to-market toolkits/guidelines and asset creation across all properties • Oversee in-stadium branding and fan activations including owning the 2022 RFP processes for branding vendors
Education
University at Albany
Bachelor of Business Administration (B.B.A.) Concentration: Marketing Minor: Communications
University of Nottingham
Study Abroad
Southern New Hampshire University
Graduate Certificate , Marketing
Skills
- Marketing
- Research
- Powerpoint
- Sales
- Sports Marketing
- Teamwork
- Event Planning
- Social Media
- Microsoft Excel
- Email Marketing
- Microsoft Word
- Marketing Communications
- Sports
- Microsoft Office
- Customer Service
- Time Management
- Community Outreach
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