Kelsey Prasse
Integrated Digital & Brand Marketing Leader
- Role
- Senior Manager, Connected Commerce at Mizkan America
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Kelsey Prasse
Highly motivated, data-driven and detail-oriented professional with over 12 years of marketing experience across various industries. With my diverse set of skills and expertise, I grow brands through thoughtful strategies and flawless execution in fast-paced environments.
Experience
Senior Manager, Connected Commerce
Aug 2023 — Present · Mount Prospect, IL, US
Lead omnichannel and shopper marketing planning for Meal Solutions portfolio (Ragu, Bertolli, Cucina Moderna) across top 10+ retail accounts (including Walmart, Kroger, Target) while managing a $XXM marketing budget• Developed the 5 Year eCommerce Growth Strategy for the Meal Solutions portfolio • The center of excellence between internal and external teams overseeing the 360 commercialization from final product development through go live • Closely partner with 20+ external partners, including agency, vendor, and retailer teams, on an ongoing basis • Manage brand websites, digital shelf and MarTech stack, including 3rd party integrations• Brief and manage creative development and reviews for all omni shopper assets• Deliver data inputs, learnings and actions for eComm and omni reporting in monthly consumption reviews, QBRs, analyses, and other forums• Champion of process improvement by developing and implementing new frameworks, documents and processes to streamline ways of working and increase productivity, accuracy, and collaboration • Develop and manage instore shopper marketing from strategy to execution• Managed the website rebuild and launch for Holland House cooking wines and Ragu X Hot Ones partnership and collab
Education
University of Pittsburgh
Bachelor of Science (B.S.), Information Science/Studies
2009 — 2013
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