Kelsey Patrick

WORK HISTORY

EDUCATION

SKILLS

ABOUT KELSEY PATRICK

I love using the power of marketing to build communities. I have a passion for social media and creating content that not only builds an online following but creates two-way communication between brands and their customers. I have 9 years of experience with public relations, digital marketing, tradeshow planning, graphic design and internal communications. Currently, I am the Marketing Manager at an industry leading truck-mounted equipment dealer (B2B). My main functions include creating/maintaining a clear brand identity and generating new leads. In my role I wear many hats. Key responsibilities include- Increase brand awareness and market share - Strategic planning in line with our brand vision - Digital marketing (email marketing, social media/content creation, website management, copy writing)- Work in partnership with marketing agencies and videographers (third parties) to provide clear direction/brand vision - Create print advertisements using graphic design elements (Adobe Photoshop & InDesign)- Tradeshow & event planning & coordination - Public Relations (pitch industry media on news releases and maintain working relationships with industry editors)- Coordinate closely with the Human Resource department on internal communications and employee engagement In my current role, some of the accomplishments that I am most proud of include- Managed a website launch which included creating a brand vision, coordinating with several internal/external departments, creating/curating copy and photos, and ensuring customer user-ability Organically grown the brands social media following to more than any competitor in our industry with an annual reach of 2.6 million (2024)- Have had several pieces of Instagram content (reels) go viral through strategic creation and placement - Launched an internal employee newsletter to improve internal communication and moral - Increase inbound leads to our sales team by 70% through improved marketing strategy and tactics - Planned and executed Crane Rodeo - first event of its kind in our industry My experience working in B2B and B2C marketing, as well as in house and at an agency, has given me dual perspective and the ability to pivot strategies accordingly.