Kelsey Kuzniar
Manager Consumer Insights & Engagement @The Hershey Company
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WORK HISTORY
Manager Consumer Insights & Engagement @The Hershey Company
Driving data-informed strategies to deepen consumer understanding and engagement across digital and physical touchpoints. Building on a strong foundation in digital data strategy within SaaS, I focus on transforming behavioral data into actionable insights that support personalization, retention, and long-term brand loyalty.Currently expanding my expertise in AI literacy and ethics through formal certification, with a long-term focus on responsible, strategic use of AI in consumer analytics and experience design.
EDUCATION
University of Iowa
Bachelor's Degree, International Business; Economics
University of Iowa
Bachelor's degree, Communications
Aurora University
Master of Business Administration - MBA
SKILLS
ABOUT KELSEY KUZNIAR
I’m a data-driven strategist with 10 years of experience across SaaS and CPG, focused on using digital, behavioral, and consumer data to power smarter business decisions and more meaningful customer experiences.Currently serving as Manager of Consumer Insights & Engagement, I bridge the gap between data strategy, marketing, and customer experience—translating complex insights into actionable strategies that drive engagement, retention, and growth. My background includes 6 years in SaaS and 4+ years in CPG, with deep expertise in data governance, personalization, and omnichannel analytics.Certified in privacy and compliance, I have hands-on experience implementing solutions aligned with CCPA, GDPR, and other regulatory frameworks—ensuring data is not only powerful but responsibly managed.In 2025, I’m expanding my focus to include the strategic and ethical application of AI. I’m currently pursuing a certification in AI literacy and ethics to stay ahead of emerging technologies shaping the future of consumer insights.
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