Kelsey Marie Furtado
Old Navy Via Lulu Artist Collective and Allsourcepps @Allsourcepps, Inc
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WORK HISTORY
Old Navy Via Lulu Artist Collective and Allsourcepps @Allsourcepps, Inc
San Francisco, CA, US
Partner with producers and stylists to execute large-scale photo and video productions for brand collaborations, seasonal, in-store, digital, and social campaigns across Old Navy’s in-house studios and on-location shoots.•Manage special laydown operations, including shot tracking, product flow, and coordination between styling, photo, and production teams.•Receive, track, and reconcile incoming product samples, cross-referencing Airtable, CADs, and shot product lists to ensure accuracy and readiness for photography, streamlining timely shot execution and asset handoffs.•Collaborate with producers to monitor shot progress, anticipate timing risks, and adjust schedules to meet production deadlines.•Authored detailed SOPs for Assistant Stylist and Special Laydown workflows, reducing onboarding time by 30% and improving cross-team efficiency.•Train and mentor new styling assistants on studio protocols, set etiquette, and communication standards.•Supported over 100 productions, including 94 Re-Issue, Holiday, PR, Monthly Primary, Social, Denim, Active, Spring Break, V-Day, Disney, and In-Store Signage marketing campaigns.
EDUCATION
Korea Advanced Institute of Science and Technology
International Business Certificate, International Business
Saint Mary's College of California
Master of Business Administration (MBA), International Business
University of Kentucky
Bachelor of Arts (B.A.), Sociology
SKILLS
ABOUT KELSEY MARIE FURTADO
Resourceful and detail-driven production professional with extensive experience supporting photo and video productions across brand, digital, and social platforms, and managing studio workflows for large-scale campaigns. Recognized for anticipating needs, maintaining composure under pressure, and fostering seamless collaboration across creative, product, production, and styling teams. Skilled in coordinating logistics, managing product readiness, and partnering with producers to deliver efficient, on-brand content. Combines deep hands-on styling and studio operations expertise with a strong foundation in business operations, leadership, and process improvement — bringing structure and quirky fun to fast-paced, high-volume studio environments.
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