Kelsey Cook

About Kelsey Cook

Hi I’m Kelsey — it’s great to meet you! It’s hard to summarize 10+ years of experience, but here’s a quick look.I’m an experienced B2B and B2C marketing professional with a background in digital strategy, social media, product marketing, brand storytelling and beyond. Currently, I serve as the B2B Social Media Manager at Michelin, leading organic and boosted social strategy, including influencer and partnership strategy, across key industries including trucking, agriculture, construction, and last-mile delivery.My career spans corporate, agency, and startup environments, with experience supporting brands like RIDGID, RYOBI, Mercedes-Benz, GE Power, Lenovo, and LG ESS to name a few. Whether launching new products, building full-funnel campaigns from scratch, or scaling brand presence through strategic content, I bring a hands-on, data-informed, and results-driven approach to every challenge.What drives me? A constant desire to learn, adapt, and grow. I’m energized by stepping outside my comfort zone, taking on complex challenges, and turning ambiguity into clear, actionable strategy.If you’re interested in collaborating, swapping marketing ideas, or connecting on all things digital — let’s chat!

Experience

1. B2b Social Media Manager

   Michelin

   May 2024 — Present · Greenville, SC, US

   I lead Michelin’s B2B organic and boosted social media strategy, driving audience growth, brand visibility, and measurable business impact across key business verticals including agriculture, construction, long-haul trucking, last-mile delivery and beyond- Launched Michelin’s first Employee & Partner Amplification program, boosting visibility of the Adam Savage x Tested partnership to 864K+ views, 40.5K hours watched, 18K engagements, and 500+ comments, driving both reach and active conversation- Built and scaled Michelin’s first B2B Influencer & Creator Program, partnering with Happiness by the Mile, Alpha Drivers, and Peterson Farm Bros to deliver 3:1 ROI and expand brand advocacy- Expanded Michelin Business social channels by 16.7K followers, increasing impressions by 11%(5.6M) and raising engagement rates, with LinkedIn engagement specifically reaching 10.9%(+45%) since joining the team in May 2024.I oversee content strategy, campaign development, and performance reporting across Facebook, LinkedIn, Instagram, and X, while leading Michelin Businesses’ first-ever paid follower growth initiative. I partner cross-functionally with product, sales, and marketing teams to amplify new product launches and co-branded content, while refining analytics and reporting frameworks that translate marketing activity into executive-level impact. My work ensures Michelin’s social presence supports brand leadership and measurable ROI across all B2B segments.

Education

• The Ohio State University

  Bachelor of Arts (BA), Strategic Communication

  2012 — 2016

• Clemson University MBA Programs

  Master of Business Administration - MBA, Digital Brand Communications

Skills

• Budget Management
• Organization Skills
• Customer Service
• Peer Mentoring
• Liaison
• Advertising
• Networking
• Creative Marketing Strategies
• Hootsuite
• Communication
• Project Management
• Microsoft Office
• Sales&Marketing
• Social Media Marketing
• Time Management
• Leadership
• Event Planning
• Writing
• Marketing
• Retail