Kelsey Keith

WORK HISTORY

SKILLS

ABOUT KELSEY KEITH

Creative director for MillerKnoll, which entails enterprise-level brand and creative oversight of the global company that owns Herman Miller, Knoll, Geiger, DWR, and 11 other design brands. I am focused on bringing MillerKnoll to life through spaces, exhibitions, archives, omni-channel content, and brand design.As brand creative director for Herman Miller (20••••25), I led a cross-functional team in envisioning and executing how the brand\'s identity comes to life across all channels, in all places, and in every creative discipline. I introduced a new brand identity (January 2024), the launch of a brand magazine (May 2024), and brand collaborations with HAY, the Georgia O\'Keeffe Museum, and others. My team\'s work covered all customer touch points—print, social, contract showrooms, retail stores—to ensure strategic alignment.In my previous tenure as editor-in-chief of Curbed (20••••20), I led Vox Media’s architecture, design, home, and real estate outlet to national recognition, while maintaining the company\'s highest CPM among brands and strong profit margin. I also created Curbed\'s podcast on failed utopias, “Nice Try!”, which topped the Apple Podcasts chart and was ranked among the year\'s best audio series in 2019.I have contributed to Elle Decor, the New York Times, New York magazine, and AIGA, among others, as well as A24’s book publishing imprint. I have also edited two monographs for Phaidon, HAY (2022) and Designed for Life (2024).