Kelsey Kawamoto

About Kelsey Kawamoto

Results-driven social and digital marketing professional with a proven track record of creating impactful online campaigns and driving brand engagement. Years of experience in developing and implementing comprehensive digital strategies across various platforms, including social media, content marketing, SMS and email campaigns.Skilled in crafting compelling and shareable content that resonates with target audiences, resulting in increased brand awareness and customer loyalty. Proficient in managing social media accounts, analyzing metrics, and staying abreast of industry trends to ensure a cutting-edge digital presence.

Experience

1. Digital Marketing Manager

   Lolli & Pops

   Aug 2023 — Present · Denver, CO, US

   Develop marketing strategies, plans, and optimization recommendations for paid search & shopping, organic and paid social (Meta, TikTok, Pinterest) that aligns with the Lolli & Pops\'s overall business goals and brand identity-Strategize and Create E-mail marketing materials, SEO for blog posts and maintain social brand voice across all digital avenues including the Lolli & Pops website-Manage all influencer and brand campaigns and collaborations including strategy, implementation and reporting-Responsible for capturing and coordinating social content, including editing, design, and creative media photoshoots-Manage detailed reporting and analysis for all channel efforts using multiple data sources, translating findings into actionable insights and concise business actions and recommendations-Partner with internal cross-functional teams (analytics, loyalty, site, creative, merchandising, finance) to drive channel growth and to ensure campaigns are in alignment with integrated marketing priorities business goals-Foster strong working relationships with external agency, platform, and technology vendors, participating in daily communications, providing direction, and troubleshooting as needed-Generate ad creative concepts, provide direction and feedback to design and content teams- Continually and proactively search for new opportunities to improve internal processes and achieve and exceed business goals-Stay up to date on retail trends, advertising landscape, emerging platforms, relevant technology, and competitor activity.

Education

• Savannah College of Art and Design

  Bachelor of Fine Arts (B.F.A.), Fashion/Apparel Design

  2011 — 2015

Skills

• Leadership
• Microsoft Word
• Design
• Microsoft Excel
• Powerpoint
• Adobe Illustrator
• Photoshop
• Research
• Fiber Arts
• Project Management
• Adobe Creative Suite
• Public Speaking
• Sewing
• Fashion Design
• Organizational Effectiveness
• Customer Service
• Adobe Photoshop
• Time Management
• Cad
• Microsoft Office
• Illustrator