Kelsey Gallipeau

About Kelsey Gallipeau

I help brands stand out and sell more on Amazon. With a deep background in…

Experience

1. Creative Director

   Mindful Goods

   Aug 2023 — Present

   Lead creative strategy, visual storytelling, and optimization for Amazon brands, transforming product listings into high-converting digital storefronts. Collaborate with brands to craft compelling A+ content, product images, and storefront designs that enhance engagement and drive conversions. Utilize data-driven decision-making, competitor research, and strategic content experimentation to maximize performance. Notable Wins & Impact: Morning Buzz: A/B testing of A+ content & images led to a 49.9% increase in sessions and 10.6% more orders. JIYU Skincare: Conducted a listing optimization experiment that resulted in a 740.38% surge in sessions and a 200% jump in orders. Kochere Coffee Company: Strategic listing and image refresh led to a 90% increase in orders. Carli’s Cake: A complete listing overhaul (excluding the title) resulted in a 200.87% rise in sessions and a 163.45% increase in orders. BeMe: Optimized listing copy through Amazon Split Testing, achieving a 21.7% increase in orders with a 71% probability of outperforming the original copy.

Skills

• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Time Management
• Leadership
• Blogging
• Marketing
• Data Entry
• Student Leadership
• Social Media
• Photoshop
• Indesign
• Microsoft Word
• Event Planning
• Creative Writing
• Microsoft Office
• Facebook
• Illustrator
• Organizational Leadership
• Wordpress
• Mas 90
• Web Design