Kelsey Formost
Head of Marketing at Togal.AI | Creator of \"Entertainment-First Marketing,\" Transforming Technical B2B into Engaging Stories | SXSW & Inbound Speaker | #InfluencerTop50 Winner
- Role
- Head of Marketing at Togal.Ai
- Location
- Santa Barbara, CA, US
- LinkedIn followers
- 500 followers
About Kelsey Formost
NOBODY CARES. until you entertain them. I\'m Kelsey Formost, the creator of…
Experience
Head of Marketing
Jan 2024 — Present
Transforming \"boring\" construction tech into captivating stories that convert. Leading all marketing initiatives for Togal.AI, an award-winning AI-powered construction takeoff software, where I apply my entertainment-first marketing philosophy to a technical B2B space- INBOUND: Overhauled/optimized website, education & event partnerships, marketing email efforts, content marketing (paid & organic), SEO, paid search/Google Ads- OUTBOUND: Work with Sales/BDR team to implement and optimize cold email campaigns & LinkedIn Sales Navigator campaigns- CONTENT: Created both paid and organic content marketing strategies (written content, original video & influencer partnerships) across multiple platforms including top-tier leading industry publications- BRANDING: Strategically re-designed Togal\'s brand from top-to-bottom, taking the company from \"scrappy startup\" to trustworthy industry leaderABOUT TOGAL:Togal\'s easy-to-use software empowers estimators to complete bids and takeoffs in record time. By using cutting-edge technology to analyze blueprints in seconds, not hours, Togal.AI solves the most time-consuming part of the preconstruction process.See Togal in action at
Education
Upright Citizens Brigade
Improv, Sketch Comedy
HubSpot Academy
Email Marketing
2024
Copyhackers
10X Sales Pages, 10X Emails
Skills
- Drama
- Performing Arts
- Writing
- Public Speaking
- Singing
- Editing
- Shakespeare
- Dance
- Stage
- Theatre
- Blogging
- Plays
- Comedy
- Art
- Acting
- Musical Theatre
- Photography
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