Kelsey Casselbury
Innovative Content Strategy Leader | Driving Results Through Creative Solutions & Effective Execution
- Role
- Director, B2c Content at SHRM
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kelsey Casselbury
Hi, I\'m Kelsey! I’m a senior content and digital strategy leader who helps…
Experience
Director, B2c Content
Sep 2024 — Present · Alexandria, VA, US
Lead the strategy and execution for multi-platform content targeting HR professionals and students, spanning the flagship magazine, 10 newsletters, three podcasts, and hundreds of digital news/feature articles annually- Collaborate with marketing, advocacy, and research teams to align editorial content with organizational priorities and translate complex issues into accessible, high-impact communications- Manage a 13-person team, driving content creation that engages SHRM’s B2C audience across the full member journey- Oversee a $1.1M budget, ensuring efficient resource allocation across all projects and platforms.
Education
Penn State University
Bachelor of Arts, Journalism
2003 — 2007
Skills
- Ap Style
- Editing
- SEO
- Photoshop
- Publications
- Blogging
- Storytelling
- Editorial
- Copy Editing
- Newspapers
- Feature Articles
- Public Relations
- Email Marketing
- Magazines
- Journalism
- Advertising
- Adobe Photoshop
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