Kelsey Leetzow

WORK HISTORY

EDUCATION

SKILLS

ABOUT KELSEY LEETZOW

I lead brand marketing with a simple belief: brand and performance are not separate disciplines. The strongest growth comes when they are fully connected. In my current role at Hanes, I operate across brand, creators, and commerce, owning strategy and execution across a $2.5B business on a lean team. I connect paid media, site experience, and retail into a cohesive full-funnel system, ensuring brand investment translates into measurable impact. Most recently, I led an integrated campaign featuring NFL athlete Aidan Hutchinson that drove +4.3% year-over-year and +17.6% period-over-period revenue growth, increased new-to-brand customers by 20%, reduced search CPA by 23%, and grew branded search by 183%. My career has been built across brand, retail, and digital environments, giving me early exposure to consumer behavior, performance marketing, and integrated campaign execution. That foundation continues to shape how I approach marketing today: connecting storytelling with systems, and creativity with accountability. I’m particularly interested in building brands that show up meaningfully in people’s lives, and can prove it in the numbers.