Kelsey Beck

About Kelsey Beck

Performance marketing strategist focused on building paid media programs that drive measurable growth. Experience spans both B2B and direct-to-consumer brands, developing full-funnel acquisition strategies across the full spectrum of Paid Search and Social channels.Work centers on audience strategy, creative testing, campaign structure, and performance analysis to connect media investment with pipeline, revenue, and customer acquisition outcomes. Comfortable managing complex campaigns, optimizing performance through experimentation, and continuously refining strategy informed by designated KPIs.Known for a thoughtful approach and a genuine interest in understanding what works for each business. Particularly interested in the intersection of strategy, creative, and analytics, where even small insights can lead to meaningful outcomes.

Experience

1. Paid Media Strategist

   Directive

   Oct 2025 — Present

   Lead paid acquisition strategy for B2B SaaS and Tech clients across search and paid social channels, managing programs from early-stage testing through scaled growth initiatives.Own end-to-end campaign strategy and execution, including account audits, full-funnel campaign architecture, audience development, budget planning, performance optimization, and revenue forecasting. Manage cross-platform programs across Meta, Google, LinkedIn, YouTube, and display networks.Develop data-driven audience, creative, and landing page strategies designed to improve pipeline generation and customer acquisition efficiency. Regularly analyze campaign performance to identify optimization opportunities, guide testing roadmaps, and deliver clear insights that inform broader marketing strategy.Collaborate closely with clients and internal teams to align paid media performance with revenue goals, helping translate campaign data into actionable recommendations that drive measurable growth.

Education

• Valdosta State University

  Communication and Media Studies

  2014 — 2015

• Colorado Film School

  Associate of Arts and Sciences - AAS, Acting & Directing

  2016 — 2017