Kelsey Barnes

About Kelsey Barnes

I’m a Vanderbilt graduate (completed in three years) and currently pursuing my Master’s in Marketing at Vanderbilt Owen Graduate School of Management. I’ve also built hands-on HR experience at Procter & Gamble, where I learned how high-performing organizations scale people strategy with the same discipline they scale brands.At the center of everything I do is one belief: people do their best work when they feel seen, heard, and supported. I’m passionate about building environments where inclusion is operational (not performative), talent is developed intentionally, and leadership is measured by both outcomes and care.I’m especially interested in the intersection of people, culture, and growth—how strong teams are built, how trust is earned, and how strategy actually lands in real life. Alongside my academic work, I’m building Frané Consulting, a culture-led, AI-powered marketing studio that helps brands show up with clarity, confidence, and relevance.If you’re building something that needs both heart and structure—whether that’s people strategy, employer brand, or growth marketing—I’d love to connect.

Experience

1. Founder & Strategist

   Frané Consulting

   Oct 2025 — Present · Nashville, TN, US

   I founded Frané Consulting to help beauty, wellness, and lifestyle brands grow with clarity, culture, and conversion-driven creative. I partner with founders and small businesses who are ready to elevate their brand presence and unlock sustainable demand through smart strategy—not guesswork.At Frané, I design end-to-end marketing systems that blend strong brand identity, modern content strategy, and data-backed insights. My approach is equal parts creative and analytical: the aesthetic is luxury, but the strategy is measurable.What I do for brands:• Build clear, differentiated brand identities that stand out in competitive markets• Develop social-first content systems across Instagram, TikTok, and LinkedIn• Design compelling websites & landing pages optimized for conversion• Lead creative direction for campaigns, visuals, UGC, and storytelling• Use analytics, SEO, and trend forecasting to guide every decision• Create full-funnel strategies that turn attention into actual revenueI’ve partnered with brands across beauty, construction, and lifestyle industries—including Blingz Promo, KD Hair Company, and Burse Construction—to sharpen their message, modernize their digital presence, and create marketing that actually converts.If your brand wants strategic clarity, stronger creative, or support bringing new ideas to life, Frané Consulting was built for you.

Education

• Stanford Online High School

  High School Diploma

• Vanderbilt University - Owen Graduate School of Management

  Master's degree, Marketing

• Vanderbilt University

  Bachelor of Arts - BA, Political Science and Government and English with Minor in Business