Kelsey Schneider
Media Director
- Role
- Director, Integrated Media at Nutrafol
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Kelsey Schneider
Integrated media background with experience across all channels for global and national brands including OtterBox, Macy\'s and Allstate and regional brands like San Diego International Airport and Visit Santa Barbara. Highly technical aptitude with hands-on platform experience, including leading multiple integrations across AdTech and social commerce marketplaces (agency-side and brand-side). Experienced with all facets of digital and traditional media from planning to execution, tracking implementation, optimization, advanced attribution and investment and budget management.Ability to structure and scale resources and processes to fit the needs and size of an organization, having managed teams sized 2-20+ and managed annual advertising budgets of more than $100M.
Experience
Director, Integrated Media
Mar 2024 — Present
Part of Unilever\'s Wellbeing Collective of brands, Nutrafol is a leading provider of hair wellness products.
Education
Ohio University
Bachelor of Science in Communication, Organizational Communication, Emphasis in Advertising
Skills
- Editing
- Interactive Marketing
- Strategy
- Marketing
- Media Strategy
- Digital Marketing
- Online Marketing
- Integrated Marketing
- Advertising
- Digital Media
- Online Advertising
- Creative Direction
- Display Campaigns
- Traditional Media
- Marketing Strategy
- Digital Strategy
- Social Media
- Media Buying
- Google Webmaster Tools
- Google Analytics
- Media Planning
- Conversion Optimization
- Corporate Social Media
- Esl
- Landing Page Optimization
- Email Marketing
- Nielsen Data
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