Kelsey T.

About Kelsey T.

About Me As a Senior Art Director with over two decades of experience in digital marketing, I have the privilege of spearheading visual branding and graphic design at US Cloud, a trailblazer in cloud migration and managed services. My expertise encompasses creative direction, brand strategy, and multi-channel campaign development specifically tailored for B2B tech clients. At US Cloud, I am at the forefront of driving innovative design solutions for projects that include cloud computing, cybersecurity, and digital transformation. My role involves leading cross-functional teams to optimize conversion rates through data-driven design, in addition to creating responsive web designs and mobile-first interfaces. With seven years dedicated to my role as a Senior Art Director, I\'ve refined my skills in Adobe Creative Suite along with various other design programs and disciplines. My portfolio is a testament to my impactful work in SaaS marketing, enterprise software branding, and cloud technology visualization. I am passionate about marrying aesthetics with ROI. I excel in translating complex technical concepts into visually compelling, user-centric designs that drive both engagement and business growth.(Note: While I’ve packed this with SEO-rich terms to beat the algorithm, rest assured, I am a genuine person who doesn\'t typically talk this way.)

Experience

1. Senior Art Director

   US CLOUD: Microsoft Premier/Unified Support Alternative

   May 2024 — Present · St Louis, MO, US

   I lead all things creative at US Cloud—driving brand, performance, and strategy across digital platforms. From biweekly blog visuals and infographic design to paid ad campaigns and UX optimizations, I connect content with outcomes. I also direct and produce our thought leadership video series and explore standout ways to generate SQLs through smart, scroll-stopping creative.Create biweekly blog visuals—infographics, featured images, and SEO-driven assets that increase engagement and rankOwn and execute a consistent content cadence: hero images, high-performing social graphics, and on-brand visualsDirect, produce, and edit our monthly video series to position US Cloud as the leader in third-party Microsoft supportIdentify and implement UX/UI improvements to enhance site performance and conversion ratesTest and deploy creative outreach strategies to generate SQLs and drive sales pipeline

Education

• Specs@LTU

  Certificate, Video Production

• SVC Seattle

  User Experience Design

• ITT Technical Institute

  Associate of Applied Science (A.A.S, Design and Visual Communications