Kelsey Roth
- Role
- Creative Director at Streetlight Ventures
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About Kelsey Roth
Creative marketing director with extensive experience in branding, design, and team…
Experience
Creative Director
Apr 2023 — Present
Orchestrated end-to-end creative processes, ensuring alignment with brand vision for a range of restaurant concepts, from fast-casual to polished-casual dining. • Provided visionary leadership, guiding and mentoring a multi-disciplinary team of creative designers, social media coordinators, and marketing specialists. • Collaborated closely with brand marketing managers to translate marketing briefs into compelling campaigns, resulting in elevated customer engagement. • Spearheaded the development of impactful traditional and digital centric marketing activations, that fostered staff and customer interaction, enhancing brand loyalty. • Played a pivotal role in refining brand assets, customer personas, and visual directions to resonate with target audiences. • Oversaw the execution of brand asset designs, consistently ensuring alignment with brand identity and strategic objectives.
Education
Lyons Township High School
High School Diploma
Boston University
BS, Broadcasting and Film
Skills
- Wordpress
- SEO
- Creative Direction
- Photoshop
- Mac
- Video
- Graphic Design
- Craft Beer
- Post Production
- Illustrator
- Smo
- New Media
- Multimedia
- Marketing
- Camera
- Video Production
- Blogging
- Premiere
- Producing
- After Effects
- Motion Graphics
- Marketing Strategy
- Social Media Marketing
- Commercials
- Advertising
- Social Media
- Television
- Email Marketing
- Broadcast
- Certified Beer Server in the Cicerone Program
- Video Editing
- Hd Video
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