Kelsey Robertson
Senior Director, Data Intelligence @Zeta Global
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WORK HISTORY
Senior Director, Data Intelligence @Zeta Global
Leading our new Go To Market & Automation pod within the Data Cloud Intelligence team — with a mission to scale intelligence and make it more accessible, impactful, and measurable for every client we serve.
EDUCATION
Cleveland State University
Bachelor of Business Administration (B.B.A.), Marketing
Franklin University
Master of Business Administration - MBA, Organizational Behavior Studies
ABOUT KELSEY ROBERTSON
I\'m a highly-driven, detail-oriented, strategic and analytical marketing leader with a wide range of experience including integrated marketing strategy and analytics, customer strategy, personalization & lifecycle, strategic testing, CRM, campaign planning and execution, loyalty, private credit, martech, and customer segmentation. Strong ability to toggle between strategic and technical aspects of marketing and customer data. I pride myself on my ability to think outside the box, continuously evolve the work, and drive results through transformation.Passionate about-Customer strategy- Campaign Management- Martech-Humble, empathetic leadership-Customer Lifecycle & Personalization-Technology and customer data integrations and process efficiencies-Always on, rigorous test and learn -Data & Data-Led Decisioning
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