Kelsey Oconnell

About Kelsey Oconnell

kelseyaoconnell.com I am a strategic design leader, driven by eternal optimism and…

Experience

1. Creative Director

   Kelsey O\'connell Creative

   Feb 2023 — Present · Hudson Valley, NY, US

   Creating joy through well designed experiences.Together, we build a comprehensive product, rooted in strategy and designed to connect your ideal client to you in an emotional, genuine way. Whether it\'s communicating your services through an engaging digital presence, perfecting a physical product that will land in the hands of your customer, or styling a space for in-person experience, we provide a thoughtful plan and expert execution.We bring a unique enthusiasm and critical thinking to our work, thriving on collaboration, curiosity-fueled pursuits, and earnest, efficient, well-intentioned work. We utilize extensive experience in brand building, content creation, design, and social strategy to expand and enhance clients\' in-person and digital presence, focusing on partners - large and small, established and startup - in hospitality, premium real estate and building, and luxury home goods and apparel.

Education

• Iowa State University

  Bachelor of Science, Apparel Merchandising, Design, and Production - Design and Merchandising Emphasis

  2003 — 2007

• Fashion Institute of Technology

  Fashion Business Essentials

  2018 — 2018

Skills

• Draping
• Sewing
• Merchandising
• Fashion Design
• Tech Packs
• Fit
• Outerwear
• Textiles
• Fashion
• Styling
• Apparel
• Fashion Illustration
• Wovens
• Sportswear
• Trend Analysis
• Illustrator
• Graphic Design
• Photoshop
• Trend