Kelsey Nelson
- Role
- Crm Marketing Data Analyst at R1 RCM
- Location
- Detroit, MI, US
- LinkedIn followers
- 500 followers
About Kelsey Nelson
Post-graduation, I led lead generation and brand awareness (online and offline) for the…
Experience
Crm Marketing Data Analyst
Jul 2023 — Present · US
Utilizes CRM platform Salesforce to extract, clean, and analyze data for marketing campaigns, ensuring data accuracy -Creates and automates reports/dashboards to track key performance metrics (KPIs) such as customer acquisition, retention, and lifetime value, facilitating data-driven decision-making-Utilizes data enrichment software, including Valididty Demand Tools and Zoom Info, to fill in campaign list’s missing data such as emails, titles, and companies and ensure a clean data import-Settled prior Salesforce/Pardot Sync Errors and over dirty contact data issues-Manages a weekly clean up that maintains all data management concerns involving sync errors, poor data enrichment, and failed technical campaign set up-Collaborates with Commercial to identify growth opportunities by analyzing customer segments, tracking conversion trends, and providing actionable insights to drive targeted sales strategies and enhance pipeline performance-Participated in a complete Rebrand launch by integrating new software, reviewing website links/formats, and organizing Asana dashboard tasks to keep track of progress
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