Kelsey Marden
Senior Copywriter @Greater Good Charities
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WORK HISTORY
Senior Copywriter @Greater Good Charities
As Senior Copywriter at Greater Good Charities, I define and own our brand voice and tone, ensuring every word we share reflects our mission and moves supporters to act. In this role, I:• Develop and steward messaging frameworks that bring our mission to life, guiding copy across website, fundraising campaigns, email, social media and digital ads• Craft story‑driven copy—from impact features and program overviews to donor appeals and supporter communications—optimized for SEO and engagement• Lead copy strategy for our ongoing website redesign, collaborating with design and digital teams to create a seamless, mission‑centered user journey• Translate complex or sensitive program work into accessible, emotionally resonant stories that deepen understanding and trust• Partner with marketing, design and program teams to ensure every campaign and channel tells a cohesive, data‑informed story• Shape editorial calendars and leverage performance insights to refine our storytelling approach and maximize impact, all while upholding legal, brand and sensitivity standards
EDUCATION
Stevenson University
Bachelor’s Degree, Business Communication
SKILLS
ABOUT KELSEY MARDEN
Senior Copywriter @ Greater Good Charities | Brand Voice, Storytelling
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