Kelsey Lindhorst
Design Director @Knock, Inc
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WORK HISTORY
Design Director @Knock, Inc
Minneapolis, MN, US
Lead a team of designers, copywriters, and strategists in the creation of high-impact brand experiences for Target’s in-store apparel and accessories department. Spearheaded the design and execution of seasonal campaigns, product launches, and experiential activations, ensuring alignment with brand objectives.• Target’s All in Motion activewear hit $1 billion in its first year, driven by inclusivity, quality, and sustainability. I led the development of in-store marketing strategies that boosted brand visibility and shopper engagement, fueling this rapid growth.• The Fall Designer Collection featuring Victor Glemaud, Nili Lotan, Rachel Comey, and Sandy Liang saw most pieces sell out within 24 hours. As Design Director, I led the creation of the in-store marketing that brought the collection to life inside Target.• Collaborated closely with senior leadership, including executive creative directors, to establish cohesive creative strategies and vision across multiple channels.• Mentored junior designers, fostering a culture of creativity and innovation, while guiding them in their professional development.• Managed resources effectively, ensuring high-quality work was produced within timing constraints.• Monthly photo shoots for the Target brands: A New Day, Universal Thread, Wild Fable, Goodfellow, Xhilaration, Knox Rose, Ava & Viv, Shade & Shore, Cat & Jack, Art Class, Auden, Stars Above, Colsie, All In Motion, JoyLab, Isabel, Designer Partnerships• BRANDS: Target, Designer Partnerships - Christopher John Rogers, Rixo, Alexis, Sandy Liang, Rachel Comey, Victor Glemaud, Nili Lotan
EDUCATION
Spanish American Institute for International Education
Bachelor of Fine Arts (B.F.A.)
University of Wisconsin-Stout
Degree: BACHELOR OF FINE ARTS
SKILLS
ABOUT KELSEY LINDHORST
Hello. Nice to meet you.I am a creative and strategic Creative Director with over 12 years of experience leading immersive brand experiences. I excel in developing cohesive, innovative campaigns across all media—print, digital, experiential, and retail. Passionate about wellness, design, and creative leadership. I aim to inspire teams, drive brand strategies, and bring engaging, aspirational experiences to life.My specialties include: Creative Leadership & Team Management: Leading, mentoring, and collaborating with multidisciplinary teamsBrand Strategy & Development: Defining and executing cohesive brand strategies across mediaCampaign Management & Execution: Launching product and brand campaigns across digital, print, retail, and experientialCreative Direction & Art Direction: Hands-on design and overseeing creative outputStrategic & Conceptual Thinking: Aligning creative work with business and marketing goalsResource Management: Effectively managing design resourcesSocial Media & Digital Marketing: Building brand awareness through digital channels
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