Kelsey Davis

About Kelsey Davis

Experienced Strategic Marketer and Project Manager | Driving Market Share & Revenue…

Experience

1. Global Marketing Campaign Manager

   Sartorius

   Sep 2022 — Present · Washington, DC, US

   Drive demand generation delivering quality MQLs & SQLs through internal and external tacticso Leading to 19% growth in one year, amounting to 8.2€ Million in revenue in 2023, and contributing to 16.5€ Million in revenue in 2 yearso Generating more than 20k quality SQLs and decreasing the rejection rate by 40% in 2 years• Create digital strategy and implementation updating/creating new webpages, Google Ads, social posts, and Marketo eBlastso Improved website bounce back rate by 10% and Marketo open rate by 6% • Develop and implement tactical plan for the product portfolio along with go-to-market strategy of product launcheso Managing a budget of 840K€ for campaign tactic execution over 2 yearso Launching 4 tier-one products in the first 2 years • Manage and mentor Marketing Intern, providing guidance and support to ensure successful completion of projects

Education

• Michigan State University - Eli Broad College of Business

  Bachelor's degree, Marketing

  2010 — 2015

• Michigan State University

  Bachelor of Science (BS), Marketing

  2011 — 2015

Skills

• Microsoft Office
• Wordpress
• Customer Service
• Marketing
• Editing
• Research
• Purchasing
• Databases
• Microsoft Excel
• Powerpoint
• Microsoft Word
• Social Media
• Training
• Sales
• Leadership
• Social Media Marketing
• Email Marketing
• Data Analysis
• Public Speaking