Kelsey Johns
Marketing Director @Walters Wholesale Electric
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WORK HISTORY
Marketing Director @Walters Wholesale Electric
Brea, CA, US
Lead the company’s marketing strategy within the electrical distribution industry, supporting contractor- and project-driven sales across multiple divisions.Oversee and prioritize marketing initiatives to ensure alignment with sales goals, branch operations, and vendor partnerships.Collaborate cross-functionally with sales, branch leadership, and manufacturer partners to deliver cohesive, accurate, and targeted marketing campaigns.Manage the marketing budget with a focus on ROI, co-op optimization, and effective allocation across channels.Maintain brand standards across all customer-facing materials while ensuring messaging remains relevant to distinct customer segments.Stay current on industry trends, emerging technologies, and best practices to continuously improve marketing effectiveness and execution.
EDUCATION
San Francisco State University
Bachelor of Arts - BA, Art Education
ABOUT KELSEY JOHNS
Experienced marketing professional working in the construction industry, supporting project-driven teams through strategic marketing, project management, and event execution. Skilled in developing targeted marketing initiatives, coordinating campaigns, and supporting business and vendor goals.Brings a strong foundation in marketing strategy, project coordination, digital communication, and event planning, with the ability to align creative execution to business and customer needs. Holds a Bachelor of Arts in Art Education from San Francisco State University, providing a strong base in communication, organization, and strategic thinking.
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