Kelsey Harris
CPG Category Leader | Turning Consumer Insights into Retail Growth | Meijer, Kroger, & Walmart Expertise
- Role
- Trade Planning Lead - Blue Buffalo Walmart at General Mills
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Kelsey Harris
CPG Sales & Category Expert | 8+ Years Partnering with Walmart, Kroger, and Meijer | People Leader | Insights-Driven Storytelling | Customer Strategy & Execution
Experience
Trade Planning Lead - Blue Buffalo Walmart
May 2025 — Present
Lead trade planning and day-to-day business management for Walmart Dog Feeding (dry, wet, and emerging sub-categories) within a $9.9B pet category• Serve as primary partner to Walmart SCM and merchants, owning bi-weekly business connects and influencing customer strategy and execution• Own sales volume estimating (SVE/AVE), demand planning inputs, and trade spend management to deliver financial targets• Develop and execute feature, display, and special pack plans driving incremental sales and category growth• Analyze and synthesize insights from Walmart Scintilla/Luminate, Retail Link, Nielsen, Numerator, and o9 to identify trends and opportunities• Translate complex data into clear, customer-focused stories that influence decisions and unlock growth• Collaborate cross-functionally with Shopper Marketing, Brand, Finance, Supply Chain, Category Management, and Consumer Insights to deliver integrated plans• Act as customer expert and engaging leader, driving process improvement, accountability, and results in a fast-paced environment
Education
University of Central Florida
Bachelor of Science - BS, Marketing
2008 — 2012
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.