Kelsey Ganon
Director Marketing Communications, Chorus
- Role
- Director Marketing Communications at Chorus
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Kelsey Ganon
Marketing Communications Director at Chorus, an innovative antimicrobial system that offers cutting-edge pathogen protection and control—for cleaner air and surfaces in a wide range of applications.
Experience
Director Marketing Communications
Oct 2024 — Present · Marlborough, MA, US
Chorus is a technology startup developing precision-controlled antimicrobial systems designed to reduce pathogens and improve air quality in critical indoor environments.• Lead Chorus’s commercial marketing foundation end-to-end, owning brand strategy, GTM planning, demand generation, and marketing operations in support of early commercialization.• Partner with C-suite leadership to define go-to-market strategy across first-entry verticals; develop ICPs, buyer personas, customer journeys, and funnel design for Controlled Environment Agriculture and Grocery Food Cold Storage.• Drive category positioning and messaging consistency across the website, sales materials, events, and executive communications.• Develop sales enablement and product marketing assets that support the full funnel (pitch decks, vertical sales sheets, ROI calculators, product demos, user guides).• Implement and own HubSpot across Sales, Marketing, and Service Hubs (lifecycle stages, automation, routing, dashboards, KPI reporting); manage annual marketing budgets and vendor partnerships across PR, paid media, and RevOps.• Establish compliance-aware messaging guardrails for a complex regulatory landscape (EPA/FDA considerations).• Led Chorus’s first major product launch (Dec 2024) at a 30k+ attendee trade show; built an integrated campaign across geo-targeted digital ads, email nurture, and organic social; generated 200+ sales-qualified leads and multi-million-dollar pipeline potential.• Scaled events into a primary growth channel by executing six large-format tradeshows and defining lead capture workflows, success metrics, and follow-up protocols to improve conversion velocity.
Education
Emerson College
Bachelor of Science (B.S.)
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