Kelsey Cvach
Digital Strategist at Converse
- Role
- Digital Strategist at Converse
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kelsey Cvach
Kelsey Cvach is a project manager focused on digital storytelling, communicative design…
Experience
Digital Strategist
Feb 2022 — Present · Boston, MA, US
Led 12 cross-functional workshops for company priority areas, involving 20+ participants, using Figjam, Miro and other digital collaboration tools• Conducted, synthesized, and communicated research with recommendations for redesign including moderated and unmoderated user testing, surveys, quantitative analysis, competitive audits, heuristic analyses, and market research best practices• Analyzed data from Voice of Consumer, SalesForce, Forrester, Baymard, eMarketer and led follow up meetings with partners to build design improvement recommendations• Developed site-specific strategic principles and communicated to leadership for implementation across 18 countries• Implemented UX and UI improvements, including conforming with 508 compliance standards, in an agile environment• Created user flows, wireframes, and prototypes for website optimization• Conducted card sorting, tree testing and user interviews for information architecture optimizations• Crafted and analyzed weekly A/B tests, using data analytic software Content Square and Adobe Experience, for continuous dynamic enhancements, such as determining optimal personalization, video weight, banner height, autofill solution usage, user journey mapping• Performed rapid, detail-oriented Quality Assurance (QA) partnering with product team
Education
Northern Arizona University
Bachelor of Science (BS), Political Science, Public Relations, Advertising
2009 — 2013
University of South Australia
Exchange Program
2012 — 2012
Skills
- Indesign
- Analysis
- Public Speaking
- Social Media
- Microsoft Excel
- Powerpoint
- Management
- Databases
- Public Relations
- Outlook
- Sales
- Competitive Analysis
- Advertising
- Event Planning
- Marketing Strategy
- Illustrator
- Strategic Communications
- Adobe Illustrator
- Wordpress
- Filemaker
- Photography
- Drupal
- Press Releases
- Negotiation
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