Kelsey Black

About Kelsey Black

With 10+ years of experience in brand strategy, creative design, and marketing, I firmly believe that people are a brand\'s most powerful asset. As the Americas Brand Manager and Global Merchandising & Training Lead at Hitachi Energy, I create people‑first brand experiences that turn everyday interactions into genuine advocacy.A major part of my work involves brand training and enablement. As a Global Brand Training Lead, I design learning experiences that help employees and suppliers become confident brand advocates. I love giving people the tools and clarity to represent the brand with pride.My passion for branding also fuels my life outside of work. I’m a homebrewer at HenHouse Homebrewing, where I design everything from beer labels to merchandise. It’s a creative playground that keeps my design skills sharp and reminds me why I love brand building at every scale. I also bring this spirit into hosting personal events, from themed Birthday parties to wine and beer tastings. For me, branding is ultimately about thoughtful, memorable, and authentic experiences, no matter the setting.In every part of my life, one belief guides me: brands come alive when people feel connected to them. My work, whether in global brand strategy, merchandise design, or hands-on creative projects, is driven by a commitment to spark that connection through creativity, consistency, and meaningful experiences.

Experience

1. Brand Manager, Americas

   Hitachi Energy

   Jul 2025 — Present · Charlotte, NC, US

Education

• Appalachian State University

  Bachelor's degree, Communications-Advertising

  2010 — 2013

• University of North Carolina at Charlotte

  Communications, Communications

  2009 — 2010