Kelsea Ferrato
Director of Marketing at Rocky Mountain Chocolate Factory, Inc.
- Role
- Director of Marketing at Rocky Mountain Chocolate Factory
- Location
- Durango, CO, US
- LinkedIn followers
- 500 followers
About Kelsea Ferrato
Dynamic marketing professional with a demonstrated history of working in the food production industry. Skilled in Advertising, Retail, E-commerce, Art Direction, and Management.
Experience
Director of Marketing
Rocky Mountain Chocolate Factory
Dec 2018 — Present · Durango, CO, US
Direct national and local marketing, product development, creative service and eCommerce teams •Manage strategy for national franchise brand (250+ retail stores), to meet annual sales goals and customer-engagement objectives •Direct cross-departmental efforts to increase competitive advantage through dynamic, long-range product roadmaps and collaborative marketing solutions •Spearhead industry and market research to identify emerging trends, competitive influence, changing markets, and branding opportunities •Leverage market research, population demographics and lifestyle data to establish product target markets, product positioning, packaging and pricing strategy to maximize product sales •Develop creative presentations, trend and outcome reports, kitted assets and product data sheets for Executive Team, CEO, and Board of Directors
Education
Colorado State University
Bachelors, French, Political Science
2006 — 2009
University of Colorado at Denver
Master of Science (M.S.), Marketing/Marketing Management, General, Leadership
2013 — 2014
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