Kelly Willett
VP, Paid Media | Experienced Digital Strategist | Passionate about Performance Media ROI
- Role
- Vice President at FleishmanHillard
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Kelly Willett
I am Kelly Willett and I am a strategic thinker and agile innovator that is ready to lead…
Experience
Vice President
Aug 2023 — Present · Washington, DC, US
Spearhead the planning and execution of comprehensive media plans, encompassing a wide range of channels including digital display, search, social media, CTV, influencer, and traditional (offline). Ensure a cohesive and synergistic approach to achieve optimal campaign ROI- Work in lockstep with account planning and research departments to formulate campaign goals and KPIs against objectives and overarching strategies. Utilize data-driven insights to guide decision-making processes and achieve desired outcomes- Present tailored paid media recommendations to clients, focusing on resolving their specific need and meeting explicit goals. Act as the strategic lead within client workflows as well as an all agency consultant on paid media process, capabilities, risks, and innovations- Collaborate with in-house and external teams to influence the production of effective digital and advertising media assets and materials. Provide creative guidance to ensure alignment with campaign objectives and brand messaging- Actively participate in new business acquisition efforts by contributing to the develop and presentation of pitch material showcasing our paid practice\'s deep understanding of current market trends and client needs to propose compelling solutions and strategies.
Education
Hampton University
Bachelor of Arts, Public Relations
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