Kelly Utt

About Kelly Utt

Kelly is a novelist with a background in naming and brand strategy. Before focusing…

Experience

1. Director of Content Development and Digital Strategy

   Standards Of Starlight

   Jan 2018 — Present · Nashville, TN, US

   Wrote and published 37+ independent novels under multiple pen names, demonstrating strong project management, content development, and storytelling skills-Authored engaging copy that captivated readers and built a loyal audience-Developed and executed comprehensive content strategies that included web design, social media management, email marketing, and promotional campaigns, resulting in increased audience engagement and brand growth-Used expertise to select brand identity and design elements, including logos, cover art, and overall visual themes, ensuring cohesive and appealing branding across all materials-Managed all aspects of digital production, including the creation of multimedia content such as videos, graphics, and interactive materials to enhance reader experience and engagement-Utilized various content management systems (CMS) to maintain and update websites, ensuring an optimal user experience-Implemented SEO best practices to improve website visibility and drive organic traffic-Created and distributed email newsletters to a subscriber base of more than and executed virtual and in-person promotional events, leveraging digital tools to engage with audiences and expand reach-Coordinated with external collaborators such as cover designers, editors, and marketers to ensure high-quality content production and cohesive branding-Conducted market research to stay abreast of industry trends and audience preferences, adapting content strategies accordingly-Supervised a team of freelancers and contractors, providing guidance and ensuring alignment with overall content strategy and brand voice.