Kelly Tilyard Patterson
Marketing Director @Hoffman & Hoffman, Inc
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WORK HISTORY
Marketing Director @Hoffman & Hoffman, Inc
Greensboro/Winston-Salem, NC, US
Own marketing strategy, brand positioning, and execution across multiple operating companies, ensuring alignment with business growth objectives and customer value propositions.Build and track KPIs for marketing performance, engagement, and brand health—improving visibility, accountability, and leadership decision-making.Lead, mentor, and scale a high-performing marketing team; foster cross-company collaboration through internal brand campaigns, training initiatives, and multi-company conferences.Drive significant growth in digital engagement, more than doubling social media audiences and increasing engagement rates by across platforms.Partner closely with sales leadership to align equipment and solution messaging, translating complex technical offerings into clear, customer-focused narratives.Develop and execute marketing strategies that supported successful acquisition activity, including Heat Transfer Sales by Hoffman & Hoffman.Recognized internally with the President’s Award for outstanding contribution to company objectives.
EDUCATION
North Carolina State University
B.A., Communication/Public Relations
University of North Carolina at Greensboro
Master of Business Administration - MBA, Marketing
ABOUT KELLY TILYARD PATTERSON
Dynamic, results-driven marketing & communications leader with over 15 years experience driving brand growth, strategic storytelling and B2B marketing strategies. Adept at developing and executing strategies, leading teams, and crafting compelling assets to engage customers, build brand loyalty, and accelerate business success.Proven expertise in-Brand Strategy and Positioning-Content & Thought Leadership-Transforming Complex Ideas into Impactful Brand Stories-Aligning Messaging Across Channels-Team Development & Leadership.I am passionate about culture, creative problem-solving, data-driven decisions, and leadership. I continually explore new ways to use marketing strategy to elevate brands, develop passionate brand advocates, and deliver measureable results.
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