Kelly Sons
Consumer Insights Manager
- Role
- Marketing Research Manager at Decision Analyst
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Kelly Sons
Consumer Insights Manager with more than 5 years of experience designing and managing custom research and synthesizing data to deliver actionable results. Thoughtful, curious researcher with strong attention to detail. Partner with clients in a range of industries. Build strong and lasting relationships with internal and external partners. Known for going above and beyond to ensure client satisfaction.
Experience
Marketing Research Manager
Sep 2022 — Present
Plan and execute approximately 20-30 custom research studies per year. • Design research methodologies and questionnaires to address clients’ needs and objectives. • Analyze and interpret data and craft a story to help drive business decisions. • Specific project experience includes new product/concept ideation and innovation as well as testing of concepts, menu satisfaction, menu optimization, promotions, pricing, brand positioning, messaging, naming, signage, and more. • Collaborate with qualitative team on work including in-depth interviews, online boards, ideation sessions, and more. • Collaborate with advanced analytics team on work including key driver analysis, MaxDiff, TURF, choice modeling, segmentation, and more. • Build strong relationships with clients by delivering high-quality work that exceeds expectations. • Ensure that each project stays on schedule and within budget.
Education
Texas State University-San Marcos
Bachelor’s Degree
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