Kelly Smith
Sales & Marketing Executive | Driving Revenue Growth and Supporting Partners in Media & Tech, while trying to master Mahjong
- Role
- Director Programmatic Sales, West at Clear Channel Outdoor
- Location
- Santa Monica, CA, US
- LinkedIn followers
- 500 followers
About Kelly Smith
Accomplished and driven sales leader with broad knowledge of the emerging media and ad technology platforms. Passionate about building winning teams, with a track record of hiring and mentoring successful sales talent in both start-up and corporate structures. Well connected within the industry with deep relationships with Fortune 500 brands and leading holding companies and agencies. Successful at identifying profitable partnerships, creating innovative programs and driving new revenue streams.Specialties and Expertise: • SaaS Platforms, Marketing and Ad Technology • Programmatic• Big Data• Marketing Research & Brand Studies• Social Media: Facebook, Instagram, Twitter, Pinterest, Snapchat, Youtube• Branded Content, and Influencer Marketing Integration• Video & OTT• Digital & Broadcast Media • Mobile Marketing • Event Production & Sponsorships• Sports marketing• Start-ups• Sales Management • Vertical Expertise in Entertainment, Travel, Tourism, CPG, and Shopper Marketing• Walmart Partnerships & Business Development• Shopper Marketing
Experience
Director Programmatic Sales, West
Jul 2019 — Present · Los Angeles, CA, US
Education
Loyola Marymount University
BA, Marketing
Skills
- Product Development
- Media Research
- Mobile Advertising
- Mobile Marketing
- Digital Media
- Mobile Devices
- Media Planning
- Online Advertising
- Sponsorship
- Ad Serving
- Start-Ups
- Digital Marketing
- Event Planning
- Strategic Partnerships
- Advertising
- Media Buying
- Entrepreneurship
- Broadcast
- Competitive Analysis
- Marketing Strategy
- Advertising Sales
- Analytics
- Digital Strategy
- Strategy
- Business Development
- Crm
- Display Advertising
- New Business Development
- Social Media Marketing
- Marketing
- New Media
- Television
- User Experience
- Rich Media
- Online Marketing
- Ad Networks
- Integrated Marketing
- Interactive Marketing
- Sem
- Social Media
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