Kelly Siebeneck
Creative Project Coordinator @The Scotts Miracle-Gro Company
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WORK HISTORY
Creative Project Coordinator @The Scotts Miracle-Gro Company
Creative Project Coordinator, eCommerce (Current)-Responsible for all aspects of creative eCommerce content projects (creative and production), in regards to above and below the fold product pages (main images, carousel images, enhanced A+ content, brand stores, etc.)-Create project briefs, manage projects in Workfront from set-up, reviews and approvals, to file release and archiving-Collaborate with cross-functional partners, agencies and designers-Assist in supporting photo shoot and video shoot planning, day of execution and post production archiving Brand Specialist for Lawns, Design (7 months)-Collaborate cross-functionally with partners in sales, supply chain, research and development, regulatory, quality and finance on day-to-day business activities and projects-Provide support for product development and programsBrand Specialist for AeroGarden & Indoor Gardening (6 Months)-Collaborate cross-functionally with partners in sales, supply chain, finance and ecommerce on day-to-day business activities and projects-Provide data analytics and metrics on a weekly basis to teams to keep pulse on category and business Brand Specialist for Private Label & Partnerships (1 year, 7 months)-Collaborate cross-functionally with partners in sales, supply chain, research and development, regulatory, quality and finance on day-to-day business activities and projects-Communicate effectively with internal and external stakeholders, while implementing and delivering to strategy goals and objectives-Assist in project management of being liaison between internal team and retailer team, ensuring cross functional partners have necessary information to be successful, following processes internally and for retailer, while ensuring deadlines are being met and projects launched successfully-Provide support for product art refreshes, launching retail products, portfolio recommendations and creating product bids and talking points for Business Development Teams
EDUCATION
Bowling Green State University
Master's , Business Administration
The Ohio State University
Bachelor of Science (B.S.) in Agriculture, Agricultural Communication (Major) and Agricultural Business (Minor)
SKILLS
ABOUT KELLY SIEBENECK
Kelly Siebeneck is an achiever.From the agriculture industry to the furniture industry, creating a story through brand awareness and partnerships resonates with customers. She has experience with digital communications, launching new products and creating environments that inspire.She completed an undergraduate program at The Ohio State University. She received her master’s degree in Business Administration from Bowling Green State University.She is an active volunteer in the agriculture industry, serving as a Putnam County Farm Bureau Board Member. She previously served as a Fulton County Farm Bureau Board Member, Secretary, Communication and Membership Chairperson. As well, she served on the 2023 Fulton County Breakfast on the Farm Planning Committee as Marketing Chair.
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