Kelly Richardson
Leading the Marketing & Fundraising for the Charity - Campaigns, Comms & Pr @Lilian Faithfull Care
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WORK HISTORY
Leading the Marketing & Fundraising for the Charity - Campaigns, Comms & Pr @Lilian Faithfull Care
In charge of all the Marketing and Fundraising for the charity. I plan, create and deliver traditional and digital marketing - including campaigns, positive PR, engaging content and printed materials - to raise the charity’s profile and attract people to live and work in our care homes and day hubs in Gloucestershire. I also manage Fundraising to raise money to support those who can\'t afford their own care. Key achievements over 3 years include- Increased fundraising from in 2019 to in 2021, through campaigns which raise awareness of the charity, inform people about why we need support and inspire people to do so- Increased occupancy of the five care homes’ from 88% in 2019 to 95% – high above industry average- Increased the charity’s social media following by 65% across Facebook, Instagram and Twitter. Through improving the content with engaging, visually attractive, on trend and shareable posts and adverts- Contributed to a significant rise in website visits by 123%, improving SEO, adverts, news and content- I\'m particularly proud of the fantastic TV coverage I\'ve achieved on BBC, ITV and Channel 4. Including features on positive stories about 2021 football, Robots, residents’ sports days and schoolchildren’s letters to residents and firsts with Covid vaccinations. See YouTube. Media partners - developed great relationships with BBC Glos (radio and social media), ITV West, BBC Points West, Channel 4, SoGlos, GlosLive, Punchline, Cotswold Life, Local Answer, Care and NHS teams. Community relationship management – built networks and shared stories of connections with; Cheltenham Ladies College, Cheltenham College, Gloucestershire University, Superdry, Networking groups, NHS Glos, NHS England, Typecraft charity partnership. At Lilian Faithfull Care I manage the Marketing Officer who works on communication and printed materials.
EDUCATION
University of Gloucestershire
Bachelor of Arts - BA, Degree in Marketing & Business Management
ABOUT KELLY RICHARDSON
I am Chartered Institute of Marketing Member and I have a BA Degree in Business and Marketing Management. I’ve worked in marketing, communications, fundraising and events for almost 20 years - across charity, healthcare and financial sectors. During my career, I’ve successfully strategically managed engaging and innovative marketing and communications, raised significant fundraising, and delivered mass participation events. I have strong interpersonal skills and enjoy managing people and working in teams. I’m effective at communicating and developing strong relationships with people of all levels. Including cross teams, media relations, stakeholders, corporate partners, community connections and volunteers. I enjoy managing people, empowering them, embracing their strengths, and providing opportunities for them to develop their skills and experience. I\'m a consistently high performer, creative, innovative, energetic, organised, self-motivated, solution-driven, resourceful with attention to detail and negotiation skills. I’m constantly looking to learn new skills and knowledge. Over the last few years I have done an online Google Garage course in digital marketing and evening courses in photography. In my spare time I enjoy photography, gardening, walking, cycling, travelling and fundraising for charities I’m passionate about including Sue Ryder and Cancer Research UK.
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