Kelly Tyler

About Kelly Tyler

VP Brand Marketing | 9+ Years of Experience in Global Brand Strategy, Partnerships & GrowthI am a strategic brand and partnerships leader with 9+ years of experience building and scaling DTC and omnichannel brands through global brand strategy, influencer and affiliate ecosystems, PR, licensing, and partnerships. I focus on turning brand strategy into growth, aligning positioning, storytelling, and execution to drive cultural relevance, sustained scale, and measurable business impact.I lead cross-functional teams and complex go-to-market initiatives, translating insight into action to elevate brand presence, accelerate revenue, and deepen customer engagement. My approach blends strategic rigor with creative intuition to build programs that strengthen brand equity and foster long-term consumer loyalty.Currently leading Brand Marketing at Kitsch, an omnichannel, nine-figure global beauty and haircare brand sold across 92 countries and retailers worldwide. I own global brand strategy and end-to-end go-to-market execution across influencer and affiliate ecosystems, licensing and brand partnerships, PR and earned media, experiential activations, and retail brand experience by driving scalable commercial growth and long-term brand equity.

Experience

1. Vice President Brand Marketing

   Javvy Coffee

   Mar 2026 — Present

Education

• University of Miami

  Master's degree

• Arizona State University

  Bachelor's degree