Kelly Roses
Senior Director Consumer Experience & Analytics @Bimbo Bakeries USA
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WORK HISTORY
Senior Director Consumer Experience & Analytics @Bimbo Bakeries USA
EDUCATION
University at Albany
Bachelor of Science, Business Administration
Indiana University - Kelley School of Business
MBA, Business
SKILLS
ABOUT KELLY ROSES
Experienced Omnichannel marketer with a background in the consumer products and beauty industry. Creative, innovative and insightful with demonstrated success planning and executing brand strategies to realize annual corporate sales and profitability objectives. Strong knowledge of marketing principles with the ability to analyze effectiveness of marketing activities and achieve budgeted results. Customer focused with experience managing traditional and digital marketing campaigns to drive equity and revenue growth. Versatile, strategic thinker with strong leadership and communication skills, capable of coaching teams and collaborating cross-functionally to achieve goals.Specialties: building brands, eCommerce, shopper, brand management, cross-functional management, trade focused, leadership, marketing, product management, project management, strategic, problem solver, creative, results oriented, goal driven, fast paced, efficiency, leader, supply chain, personal care, home care, consumables, consumer goods, research, insights, analysis, digital marketing, cause marketing, p&l management,
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