Kelly Roe

Senior Events Marketing Manager @Expedia Group

West Hollywood, CA, US

Global Campaigns: Leader of Unpack’26 and Unpack’25 global toolkits, executing 12 high-impact media launch events across 10 international markets, providing over 300 journalists with exclusive access to the year ahead’s travel trends while elevating Expedia’s global narrative, market visibility, and brand authority• Partnerships: Collaborating with Expedia Group Advertising to sell Sponsorship and Integration opportunities for our twice-yearly Ambassador Summit, onboarding 25+ Influencers to Expedia’s three main brands over a 4-day itinerary, to our Destination and Hotel partners, including Viceroy Los Cabos and Visit Tampa Bay.• Experiential Innovation: Conceptualizing and delivering Expedia’s first-ever music festival activation at New Orleans Jazz Fest and its inaugural consumer-facing campaign at the UEFA Champions League Final in London, igniting brand affinity, driving app downloads, and producing exceptional engagement and earned media value• Cross-Functional Collaboration: Partner with global teams across Advertising, Partnerships, B2B, Influencer, PR, and Brand Marketing to create cohesive multi-brand experiences that amplify Expedia Group’s portfolio, unify messaging, and deliver measurable brand and revenue impact• Agency & Vendor Management: Leading high-performing agency and vendor partnerships to execute complex experiential programs with precision and creative excellence, ensuring flawless delivery, budget alignment, and operational efficiency across global activations• Brand Storytelling & Engagement: Crafting immersive, culturally relevant experiences that strengthen brand loyalty, generate extensive global press coverage, and position Expedia as a leader in innovation, travel inspiration, and experiential marketing excellence

University of Southern California

Bachelor of Arts - BA