Kelly Kent

About Kelly Kent

I’m obsessively organized and love turning chaos into order. I believe better information leads to better work, so I dive deep into the details. I’m a strategic thinker focused on building the marketing strategy and calendar that aligns campaigns, channels and initiatives to business goals. I have a sharp eye, strong creative instincts and a constant drive to make the work better. I connect teams, align priorities and build the systems that turn big ideas into real Integrated marketing, campaign strategy and execution, brief writing and delivery, video production, global brand management, product marketing, cross-functional leadership, in-house and agency collaboration, organization, process optimization, coaching, stakeholder management, storytelling, brand strategy, annual planning, sponsorship activation, e-commerce, partnerships, media integrations, budget management ($25M+), consumer research (quantitative & qualitative), creative development, content localizationTools: Asana, Adobe Creative Suite (InDesign, Photoshop), SharePoint, Frame.io, Qualtrics, Q Research Software, Smartsheet, Trello, Confluence, Brandfolder, LucidLink, Dropbox, Google Workspace (Docs, Sheets, Slides, Drive), Slack, Microsoft Office (Excel, Word, PowerPoint), Keynote

Experience

1. Director, Integrated Brand Marketing

   Topgolf

   Aug 2025 — Present · Dallas, TX, US

   OVERVIEW: Brand planning and strategy lead • drive annual brand calendar • oversee overall brand marketing budget rollup • own paid media messaging strategy, asset creation and rotations • responsible for brand marketing resource needs, planning and process optimization • run cross-channel rollout of pricing initiatives • lead for mass brand Create and maintain the annual marketing strategy and calendar that aligns all channels, campaigns and initiatives with business objectives• Manage paid media messaging strategy, creative development and determination of asset rotation across channels• Own the cross-channel rollout of sustaining pricing initiatives, translating business pricing strategies into marketing execution across in-venue, digital, owned and paid • Lead strategic planning sessions across marketing, agency and cross-functional teams, forming an Integrated Agency Team (IAT) of internal and external partners• Implement process optimization and project management systems that provide visibility into marketing activities and interdependencies• Oversee the brand marketing budget, resource needs and planning

Education

• Universidad LCI Veritas

  Study Abroad in San Jose, Costa Rica

  2010

• Universidad Pablo de Olavide

  Study Abroad in Sevilla and Cádiz, Spain

  2008

• Mays Business School - Texas A&M University

  Master of Science (M.S.) in Marketing

• Universidad de Belgrano

  Study Abroad in Buenos Aires, Argentina

  2011

• Texas A&M University

  Bachelor of Arts (B.A.) in International Studies & Bachelor of Arts (B.A.) in Spanish

Skills

• Travel Planning
• Layout
• Management
• Event Planning
• Photoshop
• Social Media
• Page Design
• Social Media Marketing
• Photography
• Microsoft Excel
• Adobe Photoshop
• Spanish
• Blogging
• Writing
• Public Speaking
• Indesign
• Marketing
• Amateur Photographer
• Leadership
• Illustrator
• Customer Service
• Travel Writing