Kelly Perkins
Motivated. Distinguished. Radiant. Creative. Versatile. Clever. 360 View.
- Role
- Digital Media Specialist at Dow Credit Union
- Location
- Sanford, MI, US
- LinkedIn followers
- 500 followers
Experience
Digital Media Specialist
Jun 2024 — Present
I lead Dow Credit Union’s digital marketing strategy, driving multi-channel campaigns, data-driven insights, and personalized member experiences. I focus on integrating analytics, digital platforms, and strategic planning to optimize engagement, improve conversion, and deliver measurable business results. Beyond execution, I prioritize innovation, exploring emerging technologies such as AI and cryptocurrency, while mentoring team members, refining workflows, and positioning the organization for long-term growth, operational excellence, and enhanced member experiences.
Education
Saginaw Valley State University
Bachelor of Arts (BA), Dual Major - Communications & Professional/Technical Writing
2001 — 2005
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