Kelly Odom

Senior Director Product Marketing @HMH

Chicago, IL, US
MOBILE NUMBERS
+17•••••••30

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WORK HISTORY

Apr 2020 — Present

Senior Director Product Marketing @HMH

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NY, US

Directing the go-to-market strategy and launch of K-12 science of reading-aligned literacy solutions.Leading a team of product marketers to operationalize persona-based customer acquisition efforts, in an on-time and on-budget manner.Overseeing and executing on sales enablement plans to ensure product portfolio meets or exceeds annual revenue targets.

EDUCATION

2007

Loyola University Chicago

Master of Science (M.S.), Integrated Marketing Communication

2000

University of Iowa

Bachelor of Arts (B.A.), Psychology

2000

University of Iowa

Bachelor of Arts (B.A.), Journalism and Mass Communication

SKILLS

Academic PublishingHigher Education MarketingMarket DevelopmentCustomer PresentationsCrmSocial MediaPresentationsSalesStrategyField SalesMarketing StrategyPublishingProduct MarketingSales PresentationsOnline PublishingMarketingData AnalysisManagementE-LearningMarketing CommunicationsDirect MarketingEmail MarketingTechnical PresentationsEditorialHigher EducationSalesforce.comTextbooks

ABOUT KELLY ODOM

As a B2B sales enablement leader, I effectively bring strategic customer acquisition and success plans to market within the education technology and learning software industry.With over a decade in marketing and market intelligence roles, my team consistently meets or exceeds targets through go-to-market efforts, content marketing, event marketing, integrated marketing communication, customer relationship management, sales strategy, sales enablement, business development, and data analysis.I\'m always learning and enjoy learning from others. My education includes a Master of Science in Integrated Marketing Communication and double major Bachelor of Arts in Journalism/Mass Communication and Psychology.

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