Kelly Odom
Senior Director Product Marketing @HMH
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WORK HISTORY
Senior Director Product Marketing @HMH
NY, US
Directing the go-to-market strategy and launch of K-12 science of reading-aligned literacy solutions.Leading a team of product marketers to operationalize persona-based customer acquisition efforts, in an on-time and on-budget manner.Overseeing and executing on sales enablement plans to ensure product portfolio meets or exceeds annual revenue targets.
EDUCATION
Loyola University Chicago
Master of Science (M.S.), Integrated Marketing Communication
University of Iowa
Bachelor of Arts (B.A.), Psychology
University of Iowa
Bachelor of Arts (B.A.), Journalism and Mass Communication
SKILLS
ABOUT KELLY ODOM
As a B2B sales enablement leader, I effectively bring strategic customer acquisition and success plans to market within the education technology and learning software industry.With over a decade in marketing and market intelligence roles, my team consistently meets or exceeds targets through go-to-market efforts, content marketing, event marketing, integrated marketing communication, customer relationship management, sales strategy, sales enablement, business development, and data analysis.I\'m always learning and enjoy learning from others. My education includes a Master of Science in Integrated Marketing Communication and double major Bachelor of Arts in Journalism/Mass Communication and Psychology.
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