Kelly Cackin

About Kelly Cackin

Senior growth & retention leader with deep experience building and scaling modern growth engines that balance brand storytelling with performance rigor. I own full-funnel strategy across paid, owned, and earned channels — improving CAC, LTV, conversion, and retention. Experienced in marketing system design and execution, including CRM strategy, lifecycle automation, and integrated MarTech ecosystems that connect Marketing, Sales, Product, and Operations. Known for driving strong cross-functional alignment to turn growth goals into scalable programs and measurable revenue impact. Analytical and creative by nature, I bring experimentation discipline, brand intuition, and dashboard-driven decision-making to founder-led, growth-stage environments. Hands-on player-coach who builds lean teams, manages partners, and delivers accountable growth.Notable wins:At Boost Local: Drove a 98% YoY lift in online conversions by rebranding the agency & website with a CRO-first approach that prioritized lead quality and user intentAt Omnitail: Increased organic traffic to 67%+ of total web visits by developing and executing a robust content marketing strategy spanning downloadable assets, case studies, blogs, social, email, and SEO optimizationAt 1build: Repositioned the 1build brand with persona-led storytelling and cohesive visual identity across digital and sales channelsFor many organizations: Increased productivity and pipeline velocity by deploying and optimizing HubSpot as the central platform connecting sales, marketing, delivery, and operations

Experience

1. Marketing Director

   Boost Local

   Dec 2023 — Present

   As Director of Marketing at Boost Local, I led the end-to-end marketing strategy for a growth-stage, local-focused SaaS platform, with responsibility for brand, demand generation, and go-to-market execution. I developed and executed omni-channel programs to drive pipeline growth, customer acquisition, and retention across SMB and multi-location customers.I partnered closely with Sales, Product, and RevOps to align on ICPs, revenue targets, attribution, and funnel optimization, ensuring marketing efforts directly supported business outcomes. My role included owning brand positioning and messaging, leading product launches and feature rollouts, managing agency partners and budgets, and using performance data to optimize campaigns and scale marketing programs efficiently.Notable wins:Achieved consistent 50% business growth MoM by rebranding the agency with a professional, approachable identity and messagingDrove a 98% YoY lift in online conversions by rebranding the agency with a CRO-first approach that prioritized lead quality and user intentDeveloped and activated unique, audience-driven brand identities for the agency and clients, amplifying visibility and engagementIncreased productivity and pipeline velocity by deploying and optimizing HubSpot as the central platform connecting sales, marketing, delivery, and operationsExpanded organic reach and inbound pipeline by integrating experiential marketing, AI-driven content creation, and case studies into a cohesive content and SEO strategy

Education

• Iowa State University

  Bachelor of Arts, English Language and Literature, General

• Metropolitan Community College

  Information Technology, Web Design & Development

Skills

• Website Consultation
• Learning Management Systems
• International Marketing
• Newsletters
• Css
• Digital Marketing
• Website Translation Management
• Photoshop
• Website Management
• Social Media Marketing
• Adobe Fireworks
• Powerpoint
• Web Analytics
• Integrated Marketing
• Content Strategy
• Online-Marketing
• Marketing Strategy
• Online Marketing
• Social Media
• Indesign
• Sem
• Web Optimization
• Event Planning
• Copywriting
• Web Design
• Copy Editing
• Marketing
• Policy Writing
• Advertising
• Website Development
• Catalog Layout
• Email Marketing
• Internet Marketing
• Web Authoring
• Trade Shows
• Blogging
• Lead Generation
• Internet Governance
• Graphic Design
• Adobe Creative Suite