Kellyn Gemma
Travel Sales Manager, AAA Northeast
- Role
- Travel Sales Manager at AAA Northeast
- Location
- Providence, RI, US
- LinkedIn followers
- 500 followers
About Kellyn Gemma
Sales professional with an analytical mind, an entrepreneurial spirit, and an insatiable appetite for progress and improvement.
Experience
Travel Sales Manager
Sep 2021 — Present · Providence, RI, US
Increased Member Vacation Portal (MVP) sales by over 550%. Designed and oversaw implementation of process improvements that led to doubling of YOY digital travel sales vs. pre-pandemic levels (2021 vs. 2019; 2022 vs. 2019 and 2021). Sales trajectory:$1.8M,$3.6M,$7.2M,$10M.• Manage the entire digital journey, from MVP lead submission to booking; leverage learnings to design and implement strategic plans and processes to increase sales velocity and improve customer experience. Create metrics to evaluate and improve performance and reduce funnel fallout. Develop recommendations to support initiatives including process/procedure improvements and identifying training gaps• Measure demand dayparts to determine staffing needs for improved response time; develop, mentor, and coach direct reports, encouraging them to view their work through an entrepreneurial lens and empowering them to acquire, improve, and employ creative problem solving and customer service skills to respond to and combat issues that threaten growth and momentum• Work alongside CRM Team to improve and automate lead qualification and lead distribution processes and to develop and manage lead scoring and retargeting protocols• Work alongside Travel Marketing, Product, and e-Business teams to ensure that all digital campaign channels are measurable through available systems and reporting is set in place to identify and optimize the member journey• Manage the surveying process and synthesize insights from consumers who do not book or respond post-MVP and develop and implement system improvements and solutions to drive better conversions, improve member service, and improve response time• Develop and maintain portfolio of lead qualification, follow-up, and retargeting email templates
Education
Providence College
Bachelor of Arts - BA
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