Kelly Montague
VP, Marketing & Subscriptions, Torstar @Torstar Corporation
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WORK HISTORY
VP, Marketing & Subscriptions, Torstar @Torstar Corporation
Quality journalism is a cornerstone of a healthy democracy, and it must have a sustainable financial model. As VP of Marketing and Subscriptions for Torstar, my mission is to build that model. I lead an incredible team and collaborate with senior leaders to strategically acquire, engage, and retain subscribers, ensuring the long-term financial sustainability of our essential journalism. I focus on leveraging data-driven insights, optimizing the full subscription lifecycle, and working with the team to build marketing funnels that convert readers into loyal paying customers. I\'m passionate about driving the digital transformation necessary to preserve independent news media and deepen our connection with the community.
EDUCATION
Sheridan College
Advertising Diploma
McMaster University
BA
SKILLS
ABOUT KELLY MONTAGUE
Quality journalism is a cornerstone of a healthy democracy — and it depends on a sustainable financial model to thrive. As Vice President of Marketing and Subscriptions at Torstar, my mission is to build that model and ensure the long-term vitality of essential journalism. I oversee marketing for a portfolio of flagship publications, including the Toronto Star, The Hamilton Spectator, Waterloo Region Record, Welland Tribune, St. Catharines Standard, The Peterborough Examiner, and Niagara Falls Review, as well as more than 30 community news and specialty sites such as insidehalton.com, Mississauga.com and toronto.com. I’m fortunate to lead an incredible team and collaborate with senior leaders across the organization to acquire, engage, and retain subscribers — strengthening the financial foundation of our journalism. My work focuses on leveraging data-driven insights, optimizing the full subscription lifecycle, and building marketing strategies that convert readers into loyal supporters. I’m passionate about driving digital transformation, preserving independent local news, and deepening our connection with the communities we serve. Before my current role, I spent much of my career on Metroland’s senior management team, helping local business owners across Canada’s heartland grow through proven print and digital media solutions. Background image source:Image by rawpixel.com on Freepik
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