Kelly Mellert

About Kelly Mellert

A critical thinker for company-wide initiatives. Over 10 years of experience building and growing a successful Ecommerce business. 16 years of proven management competencies in Marketing, Technology, Sales, Graphic Design, Product Development, Analytics, and Business Strategy.Excel at driving product sales and distributions for 3 Ecommerce storefronts across B2C, B2B, and D2C channels. Manage website development, usability, site health, and analysis. Execute web product merchandising, SEO, and optimization. CRM team leader and project manager for personalized and automated marketing strategy. Lead digital omnichannel strategies. Design and optimize the user experience to drive engagement.A life-long learner and a detail-oriented, strategic, problem-solver. Crave efficiency and organization, a bit ambitious, while analytical, and creative.

Experience

1. Director of Business Intelligence, Crm & Ecommerce

   Weldon, Williams & Lick, Inc

   Aug 2022 — Present

   Using Hubspot CRM, steer strategic groundwork and operational decision-making with comprehensive reporting and analysis to gain a competitive streak. Using this scalable, data-driven customer relationship management tool to its full potential delivers an aligned ecosystem with better performance. This SaaS tool can massively influence satisfaction by continually recognizing opportunities to enhance the client’s experience. Additionally, build integrated internal communication strategies and structure to empower WWL’s culture with cross-functional collaboration presenting value-added innovation, improvement, and new growth opportunities to drive high-impact business decisions. Define and develop standard processes and improve procedures for managing, maintaining, and accessing our CRM data to focus on effectively driving value to our clients and the bottom line through data evaluation, access, management, integrations, and analytics.

Education

• Art Institute of Fort Lauderdale

  Bachelor of Science, Graphic Design

  2002 — 2005

Skills

• Email Marketing
• Graphic Design
• Branding & Identity
• Multimedia
• Brand Development
• Art
• Catalogs
• Corporate Identity
• Adobe Illustrator
• Pre-Press
• Marketing
• Packaging
• Logo Design
• Advertising
• Website Development
• Web Design
• Wordpress
• Indesign
• Graphics
• Digital Printing
• Layout
• Corporate Branding
• Adobe Acrobat
• Direct Mail
• Brochures
• Quarkxpress
• Collateral
• Social Media
• Posters
• Mac
• Flash
• Adobe Creative Suite
• Creative Direction
• Art Direction
• Newsletters
• User Interface Design
• Illustration
• Marketing Communications
• Dreamweaver
• Illustrator