Kelly McLaughlin
Experienced Manager, Marketer and Creative. Lover of the outdoors, dance and animals.
- Role
- Director of Communications & Engagement at Piñata Rent
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Kelly McLaughlin
Versatile and strategic leader with 15+ years of experience across product marketing…
Experience
Director of Communications & Engagement
Dec 2019 — Present
Drive engagement, retention and satisfaction through strategic lifecycle marketing- Spearhead user journey enhancements by aligning product, marketing and support teams to create seamless customer experiences- Lead campaign strategy and execution across channels, overseeing creative development, copywriting, A/B testing and performance analytics- Develop rewards and strategic partnership programs to deepen user loyalty and expand brand value
Education
Carnegie Mellon University
B.S., Policy and Management, Communication Design
2001 — 2005
Skills
- Creative Problem Solving
- Production
- Budget Management
- Consumer Insights
- Problem Solving
- Creative Concept Development
- Customer Insight
- Event Planning
- Interactive Advertising
- Crm
- Strategy
- Interactive Strategy
- People Management
- Budgets
- Social Media Strategy
- Interactive Marketing
- Event Management
- Client Interfacing
- Management
- Production Planning
- Advertising
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