Kelly Mazanti

About Kelly Mazanti

I’m a multi-hyphenate founder and strategist, with a career built around creating, scaling, and leading brands by aligning strategy with execution and building the right teams to make it happen.As the Founder of Buttnski (a woman-owned outdoor apparel brand blending technical performance with playful, stylish design), I’m driving the vision, building strategic partnerships, raising capital, and building a team of experts to relaunch the brand in 2026 with scale and impact.In addition, I serve as Marketing Director at KCBK Group, a marine industry sales and strategy agency. Here, I lead high-level initiatives that support OEM partners and boat clubs nationwide, developing growth strategies and managing projects that strengthen partnerships and drive long-term results.Earlier in my career, I founded and grew Pier Collective, a creative agency where I spent five years leading brand strategy and project management for clients across industries. The experience gave me a foundation in building businesses from the ground up and reinforced my strength in connecting people, ideas, and resources to spark growth.I spent over a decade working for leading global brands including Starbucks, Nordstrom, Red Bull, and Staples. My experience spans B2B & B2C sales, strategic brand development, marketing, and eCommerce. These roles provided the foundation to build and scale businesses with impact.Across all of my work, I bring a creative yet disciplined approach to leadership — balancing entrepreneurial vision with operational execution. I’m at my best when managing multiple projects seamlessly, guiding cross-functional teams, and delivering strategies that create lasting value.I’m a Co-Founder of the Rural is Rad Movement, an initiative created to support founders and brands in the outdoor industry, focused in rural Colorado. In addition, I was selected to serve on the Outdoor Recreation Advisory Group with the Colorado Outdoor Recreation Industry Office (OREC), helping shape the future of our state’s recreation economy.A proud graduate of the CU Boulder Leeds School of Business, I continue to partner with the CU Boulder MENV and Outdoor Recreation Economy programs, both of which have been instrumental in shaping my journey as an entrepreneur and outdoor advocate.I draw my energy and inspiration from nature — whether skiing, biking, hiking, or backpacking. My heart lies in the Rocky Mountains of Colorado and along the shores of the Salish Sea, where my love for adventure continues to fuel my creativity and drive.

Experience

1. Director of Marketing

   Kcbk Group

   Nov 2024 — Present

   I lead marketing strategy and execution at KCBK Group, a sales agency that connects leading boat manufacturers (OEMs) with boat clubs and rental operations nationwide. From building and managing our website to creating content, campaigns, and designing assets, I oversee the full marketing ecosystem that supports both our OEM partners and the clubs we serve.My work spans:* Developing and maintaining digital platforms and marketing materials* Designing assets that bring our brands to life across web, email, and social* Driving outreach, lead generation, and brand awareness* Supporting OEM partners with marketing alignment and growth strategiesAt the core, I’m focused on helping our partners tell their story, elevate their brand presence, and grow their business in the marine industry.

Education

• University of Colorado Boulder - Leeds School of Business

  Bachelor’s Degree, Business Administration Marketing and Management

  2007 — 2010

• General Assembly

  Software Product Management

  2016

• Olympic College

  Associates of Arts and Sciences, Liberal Arts and Sciences/Liberal Studies

  2005 — 2007

• University of Alberta

  Introduction to Software Product Management by University of Alberta on Coursera. Certificate earned, Software Product Management

  2016 — 2016

Skills

• Salesforce.com Development
• Agile Methodologies
• Team Building
• Management
• Adobe Analytics
• Strategic Consulting
• Marketing Communications
• Facebook
• Event Management
• Digital Strategy
• Event Planning
• Quickbooks
• Start-Ups
• Social Networking
• Boomerang Commerce
• Heroku
• Smartsheet
• Product Management
• Customer Relationship Management (Crm)
• Public Speaking
• Market Research
• Microsoft Office
• Sales
• Strategic Partnerships
• Strategic Communications
• Account Management
• Marketing
• Advertising
• Retail
• Leadership
• Strategic Planning
• Adobe Creative Suite
• Strategy
• Customer Service
• Jira
• Business-to-Business (B2b)
• Microsoft Word
• Social Media
• Public Relations
• Business Strategy