Kelly Mangum

Results Driven Marketer. Passionate About Data.

Role: Vice President Marketing at Spencer Thomas
Location: Portsmouth, NH, US
LinkedIn followers: 500 followers

Advertising & MarketingView LinkedIn profile

About Kelly Mangum

A seasoned marketing professional with diverse knowledge, specializing in strategy, Search Engine Optimization, digital marketing, creative and project management, content journeys, cross-functional team management, user experience, conversion-driven advertising, lead generation, web product development, SEM, social marketing, MMS/SMS, A/B testing, and website analytics.Data-driven with a proven track record driving results through marketing campaigns, team management, and continual improvements. Expertise:Cross-functional Team Leadership, Budget & ROI Management, SEM: SEO and PPC, Email Marketing, Web Product Development, Conversion Marketing, Project Management, Client and Vendor Relationships, Trade Shows, Event Planning & Registration, SMS/MMS text marketing, Growth Marketing, Lead-scoring, Social Marketing & Advertising, Content User Journeys, Pillar Strategy, App Marketing, Lead Generation (B2B & B2C), Website UI/UX.Technical Skills:Microsoft Office Suite, Google Analytics, Google Site Console, Google Ads, HTMLWordPress, Wix, SEMRush, Ahrefs, MoZ, Screaming Frog, Adobe Site Catalyst, and Test & Target, EZTexting, DemandJump, HootSuite, Buffer, Social Platforms, Jira, Trello, ActOn, HubSpot, IBM Acoustic, Bing, Wrike, Slack, Monday.com, Canto, CanvaVerticals:Franchising, Technology, Healthcare, Publishing, Spirits, Human Capital Management, Footwear, Lead Generation

Experience

Vice President Marketing
Spencer Thomas
Jan 2024 — Present

Education

University of New Hampshire
Bachelor's degree, Communication and Media Studies
1992 — 1996

Skills

Mobile Applications
Market Planning
Web Marketing
Content Marketing
Creative Direction
Project Management
Marketing
Sem
Multi-Channel Marketing
Mobile Advertising
Google Analytics
Trade Shows
Marketing Communications
Online Marketing
B2b
Advertising
Direct Marketing
Interactive Marketing
Account Management
Product Management
Franchising
Web Analytics
Customer Value Proposition
Mobile Devices
B2b Marketing
Online Lead Generation
Direct Mail
Mobile Marketing
Newsletters
Management
Strategic Partnerships
Business Development
Digital Marketing
Email Marketing
Brand Development
Online Advertising
Product Marketing
Social Media Marketing
Social Media
Marketing Strategy

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