Kelly Malley

About Kelly Malley

Accelerate organizational advancement by focusing on value creation, designing and crystalizing multi-year strategies to expand brands, innovate products, and uncover winning communications that advance revenue, profitability, and ESG priorities. »» Lead and influence diverse audiences and stakeholders, inspiring change and unprecedented business discipline; driving consumer-centered strategies and actions; and activating thought leadership across enterprise footprints, platforms, and brands. »» Empathetic servant leader who seeks the best in people and situations, uncovers development opportunities, and strives to gain authentic stakeholder engagement. Coach and develop high-potential talent as a supporter of professional growth. I have spent 20+ years with Nestlé USA, leading insights and innovation, brand and category marketing, product experience, and the Center for Marketing Excellence. Moving from being directly involved in managing brands to leading product innovations, white space opportunities, and platform expansions, the global strategies I have shaped have steered our go-to-market actions, built brand equity in the minds of consumers, and further distinguished our brands. For the past decade, I have played an instrumental role in defining consumer sentiment, challenging organizational norms, and driving Nestlé’s modern health strategy through traditional and nontraditional innovations. Primarily centered around nutrition, health, wellness advancement, and sustainability innovation, the teams of experts I led and I have disrupted consumers’ expectations, surpassed product benchmarks, and synergized enterprise efforts into the strategy Nestlé embodies today. Striving to add value wherever I lead, I pride myself on developing and nurturing cross-functional relationships; aligning efforts across diverse teams; and reorganizing and reengineering to advance industry position, enable new capabilities, and build centers of excellence. With my reach currently impacting global strategies spanning 2 countries, 3 operating companies, and 26 brands, I am working passionately to embed industry-leading strategies into marketing. With the goal of creating the organizational fabric and foundation to catalyze continued industry firsts, market-differentiating, innovations, and consumer-centered decision-making, I am incredibly proud of the company Nestlé USA is today and the way we lead the industry, challenge our assumptions, and achieve more than we thought possible.

Experience

1. Director of Product Experience Director of Marketing, Center for Marketing Excellence (Cme)

   Nestlé

   Jan 2017 — Present · Solon, OH, US

   Lead diverse, cross-functional teams of up to 20 SMEs and stakeholders in shaping nutrition, sustainability, and product experience strategies NUSA-wide (7 division); build and execute multi-year, multimillion-dollar plans centered around industry innovations. »» Expanded leadership to North America Nutrition, Health and Wellness strategy governance, leading the development and execution of a global strategy—2 countries, 3 operating companies, and 40+ brands— to embed nutrition and sustainability strategy into marketing roles. »» Redefined brand and product strategy priorities to areas of greatest value, unlocking R&I opportunities for growth ($166M+) by integrating new capabilities to improve the product experience. »» Partnered with business and technical leaders to design and launch a suite of 5 tools to define and monitor product strategy and performance at the SKU level, improving product scores to a >84% win rate. »» Oversaw participation in the world’s largest food expo with the first multi- branded booth featuring 21 brands and 10 divisions, generating $6M+ value at the show. »» First to lead and achieve ESG KPIs, partnering with key technical and brand leaders to define equity-building initiatives, embed actions into business plans, and secure enterprise commitment. »» Led evolution of the Nutrition, Health, and Wellness Center of Excellence to become the Product Experience Center of Excellence, building new capabilities to sustainably advance the business.

Education

• The University of Texas at Austin - The Red McCombs School of Business

  Master of Business Administration - MBA, Marketing & Management

• University of Virginia

  Bachelor of Science - BS, Marketing & Finance